Growth Review
This review is about who your website brings in. The site is genuinely solar-first, "Solar PV Galway Installers" on the homepage, real SEAI and RECI badges, dedicated commercial and grant pages. Despite that, "solar panels galway," your own core search, only shows up from an EV charger page and a grants page, never from the solar page itself. It's all detailed below, with what to do about each one.
A single page, /ev-chargers-galway-3/, carries the overwhelming majority of the site's tracked searches, including EV searches worth thousands a month in volume. Solar, the business's own stated specialty, barely appears.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels galway | 390 | 90th, from the EV charger page. Not the solar page. | 90th |
| solar panels galway | 390 | 97th, from the grants page. Also not the solar page. | 97th |
| ev charging stations | 22.2K | 95th, from the EV charger page. Huge volume, buried. | 95th |
| ev charger | 5.4K | 69th and 71st, both from the EV charger page. | 69th |
| solar panels westmeath | 390 | 76th, from the homepage. | 76th |
| solar pv grant | 110 | 55th, from the grants page. | 55th |
Not one of the 105 tracked searches comes from the site's own solar PV or commercial solar pages, the pages that actually sell the core business. The content that does rank is aimed at EV chargers, a real service, but not the one the homepage leads with.
The trust and credibility work is already done. These are the checkable reasons the solar side of the business doesn't show up for it.
This is not a design problem, it is steady monthly work. The trust badges, the branding, the SEAI and RECI credentials are all already there. What's missing is aim: the solar pages need to be pointed at the searches homeowners actually type.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the re-aiming work that should get solar its own ranking.
890 searches every month across the solar terms above.
0 visits a month currently arriving from any of them.
Zero confirmed rankings anywhere from the site's actual solar sales pages.
890 people a month are searching for exactly what this business does, solar in Galway and Westmeath, plus the SEAI grant that funds it, and the pages built to answer them aren't ranking at all. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your tracked keyword count grew 18% over the last month, which means Google is actively re-evaluating this site right now. Re-aiming the solar pages while that's happening gets the benefit faster than waiting for the next crawl cycle.